We’ve been sharing a free E-Course with our clients for years
from a top Google Adwords Expert named Perry Marshall.
Google Adwords is also known as Pay Per Click or what Internet
Marketers refer to as PPC.
Perry said “Nobody who bought a drill actually wanted a drill ...
They wanted a hole.
Therefore, if you want to sell drills, you should advertise
information about making holes ... NOT information about drills!”
Think about that statement for a minute ...
and then let me ask you this question:
Are you advertising the hole or the drill?
If you’re not sure, here’s a hint ... your home business is the drill ...
“wanting to successfully make money from home” is the hole.
Key Point - Effective Online Marketing is the ability to educate a lot of
people about how their greatest needs (their “hole”) can be filled
with your product, service, or business opportunity (your “drill”)
and motivate them to take some type of desired action.
My definition of “Effective Online Marketing” has several very key
components as follows:
1) You must start by educating a lot of your prospects, automatically,
(don’t sell them right away)
2) Your focus needs to be on their “hole” (their greatest needs)
3) You must show the connection how your product, service or
home business opportunity (your “drill”) acheives their “hole”
4) You must get them to take some desired action
For #1 the key is to EDUCATE them and establish yourself as
an expert so that they will come to you ... and the other key
point about #1 is to educate a LOT of prospects so that emotionally
you won’t feel like you “need” any particular prospect.
For #2 your focus needs to be on their needs ... and here’s where
I’ve found that almost all network marketers have failed ...
Look forward to my next message where I'll teach you:
Points #3 and #4
1/27/09
Systems are the Key to Duplication in Network Marketing
W. Edwards Deming was known as
"The Father of The Quality Evolution".
Deming was a manufacturing and quality control guru who
helped Japan rebuild after World War II.
Key Point - Deming said, "People want to succeed. They want
to do a good job. They don't like to turn out lousy work.
If your people are consistently failing, it's not their fault ...
it's your system's fault."
Do you have a Network Marketing System that works?
The way that you introduce your prospect to your MLM Business
is often the Key Reason whether they join your business or not.
Let me repeat that because this is a profound statement,
and it needs to be something you not only understand ...
but something that you do.
The way that you introduce your prospect to your business is
often the Key Reason whether they join your business or not.
So what do I mean by "the way you introduce your prospect to
your business is often the KEY REASON whether they join your
business or not?"
Hint ... remember CIDI (They want to know, Can I Do It)?
Well, rather than immediately tell you, I'm going to ask you
some questions.
Do most people have a lot of free time? No
What if some distributor (let's call them Joe) introduces you
(pretend you are a prospect now) to their MLM Opportunity
and takes 30 minutes to do it?
What would you think? You'd probably think ...
Well, it took Joe 30 minutes so I guess I'd need to spend 30
minutes to introduce this MLM opportunity every time I
want to share it with others ... and I don't have much free time!
By the way, I'm not saying you shouldn't spend time with
your prospects ... the Key Point here is I'm talking about when
you Initially Introduce your opportunity to others.
Now, back to my example with Joe the distributor and you as a prospect.
Would you join Joe's company if you thought it took 30 minutes
to introduce the business to every prospect and time was a
major concern for you? Of course not ...
Would it matter how great the opportunity is and all of the
benefits they offer (remember the benefits we discussed previously)?
Of course not ... Why ... Remember CIDI (Can I Do It)!
Key Point - If the way you Introduce your business is
something that doesn't work for your prospect then they
will never join your business. K.I.S.S. (Keep It Simple Silly)
Look out for upcoming posts where I will share with you how to
get paid from your leads and prospects whether they join
your opportunity or not.
This is some really hot stuff that the gurus kept silent for years.
I will share them with you for free.
"The Father of The Quality Evolution".
Deming was a manufacturing and quality control guru who
helped Japan rebuild after World War II.
Key Point - Deming said, "People want to succeed. They want
to do a good job. They don't like to turn out lousy work.
If your people are consistently failing, it's not their fault ...
it's your system's fault."
Do you have a Network Marketing System that works?
The way that you introduce your prospect to your MLM Business
is often the Key Reason whether they join your business or not.
Let me repeat that because this is a profound statement,
and it needs to be something you not only understand ...
but something that you do.
The way that you introduce your prospect to your business is
often the Key Reason whether they join your business or not.
So what do I mean by "the way you introduce your prospect to
your business is often the KEY REASON whether they join your
business or not?"
Hint ... remember CIDI (They want to know, Can I Do It)?
Well, rather than immediately tell you, I'm going to ask you
some questions.
Do most people have a lot of free time? No
What if some distributor (let's call them Joe) introduces you
(pretend you are a prospect now) to their MLM Opportunity
and takes 30 minutes to do it?
What would you think? You'd probably think ...
Well, it took Joe 30 minutes so I guess I'd need to spend 30
minutes to introduce this MLM opportunity every time I
want to share it with others ... and I don't have much free time!
By the way, I'm not saying you shouldn't spend time with
your prospects ... the Key Point here is I'm talking about when
you Initially Introduce your opportunity to others.
Now, back to my example with Joe the distributor and you as a prospect.
Would you join Joe's company if you thought it took 30 minutes
to introduce the business to every prospect and time was a
major concern for you? Of course not ...
Would it matter how great the opportunity is and all of the
benefits they offer (remember the benefits we discussed previously)?
Of course not ... Why ... Remember CIDI (Can I Do It)!
Key Point - If the way you Introduce your business is
something that doesn't work for your prospect then they
will never join your business. K.I.S.S. (Keep It Simple Silly)
Look out for upcoming posts where I will share with you how to
get paid from your leads and prospects whether they join
your opportunity or not.
This is some really hot stuff that the gurus kept silent for years.
I will share them with you for free.
1/20/09
Your Network Marketing System Must Be Easy to Duplicate!
Today's message will help you take a look at some areas
where duplication is critical to your success in building a
network marketing home based business:
Is your way of getting mlm prospects something that not only
works, but is easy for your team to duplicate
(i.e. can they do it and can they afford it)?
Is your way of presenting your mlm business not only effective,
but something that is easy for your team to duplicate?
Is the way you follow up with prospects not only automated
and effective, but is it something that is easy for your
network marketing team to duplicate?
Are you noticing a pattern here ... let me continue ...
When you train someone, is it not only effective, but is it
something that anyone on your team can easily duplicate ... or ...
Do they need to be a master trainer or spend a lot of time
training others in their mlm downline?
Do you have a way to easily get people to join your business
so it is easy for them to get people to join their business?
Once people get started in your network marketing business,
do they immediately know what to do so they are successful
and can they easily show others what to do so you don't have
the blind leading the blind?
Let me share with you a few key ideas to make sure you
can have an mlm organization that duplicates itself ...
1) You need to first make sure that everyone on your team
understands that Duplication is the Key to Success
in their network marketing business.
2) Your team needs to have a System as a "way to do your
business" that includes the ability to help anyone get a Lot
of Quality Prospects for FREE (without this you will fail)!
3) Your business system needs to be easy for anyone to
be successful in network marketing.
Look forward to my next message where I'll teach you why:
Systems are the Key to Duplication In Network Marketing
where duplication is critical to your success in building a
network marketing home based business:
Is your way of getting mlm prospects something that not only
works, but is easy for your team to duplicate
(i.e. can they do it and can they afford it)?
Is your way of presenting your mlm business not only effective,
but something that is easy for your team to duplicate?
Is the way you follow up with prospects not only automated
and effective, but is it something that is easy for your
network marketing team to duplicate?
Are you noticing a pattern here ... let me continue ...
When you train someone, is it not only effective, but is it
something that anyone on your team can easily duplicate ... or ...
Do they need to be a master trainer or spend a lot of time
training others in their mlm downline?
Do you have a way to easily get people to join your business
so it is easy for them to get people to join their business?
Once people get started in your network marketing business,
do they immediately know what to do so they are successful
and can they easily show others what to do so you don't have
the blind leading the blind?
Let me share with you a few key ideas to make sure you
can have an mlm organization that duplicates itself ...
1) You need to first make sure that everyone on your team
understands that Duplication is the Key to Success
in their network marketing business.
2) Your team needs to have a System as a "way to do your
business" that includes the ability to help anyone get a Lot
of Quality Prospects for FREE (without this you will fail)!
3) Your business system needs to be easy for anyone to
be successful in network marketing.
Look forward to my next message where I'll teach you why:
Systems are the Key to Duplication In Network Marketing
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