We’ve been sharing a free E-Course with our clients for years
from a top Google Adwords Expert named Perry Marshall.
Google Adwords is also known as Pay Per Click or what Internet
Marketers refer to as PPC.
Perry said “Nobody who bought a drill actually wanted a drill ...
They wanted a hole.
Therefore, if you want to sell drills, you should advertise
information about making holes ... NOT information about drills!”
Think about that statement for a minute ...
and then let me ask you this question:
Are you advertising the hole or the drill?
If you’re not sure, here’s a hint ... your home business is the drill ...
“wanting to successfully make money from home” is the hole.
Key Point - Effective Online Marketing is the ability to educate a lot of
people about how their greatest needs (their “hole”) can be filled
with your product, service, or business opportunity (your “drill”)
and motivate them to take some type of desired action.
My definition of “Effective Online Marketing” has several very key
components as follows:
1) You must start by educating a lot of your prospects, automatically,
(don’t sell them right away)
2) Your focus needs to be on their “hole” (their greatest needs)
3) You must show the connection how your product, service or
home business opportunity (your “drill”) acheives their “hole”
4) You must get them to take some desired action
For #1 the key is to EDUCATE them and establish yourself as
an expert so that they will come to you ... and the other key
point about #1 is to educate a LOT of prospects so that emotionally
you won’t feel like you “need” any particular prospect.
For #2 your focus needs to be on their needs ... and here’s where
I’ve found that almost all network marketers have failed ...
Look forward to my next message where I'll teach you:
Points #3 and #4
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